Friday 13 June 2008

Pixel Puppet Launch

Diligence Media and Marketing launch a new service designed to help small businesses and start up companies gain a foothold on the internet. The new service also sees the reappearance of the Pixel Puppet brand.

Speaking about the launch Marketing Director of Diligence Martin Burke said: “We have worked with many start up businesses and small businesses over the years and understand that budget is important. That’s why we have developed a range of cost effective websites which are perfect for those looking to get online for the first time".

"In time these companies can look to expand their online presence and incorporate more sophisticated features like an online shop”.

"The launch of the new service is designed to complement the existing range of Diligence design services, including website design, traditional advertising and brochure design".

The Pixel Puppet range includes a choice of three web design packages, with price starting at just £149.99 + VAT or £14.99 month for 12 months.

For more information, please visit www.pixelpuppet.co.uk.

Alternatively, call 01424 447858 or e-mail martin@diligencegroup.co.uk for more details.

Tuesday 10 June 2008

Online marketing soars

The online marketing industry grew by almost 40% in 2007 according to new figures from the Advertising Association. With companies increasingly releasing the benefits of cost affective e-marketing.

With any winner there’s always a loser and in this case its direct marketing. The industry saw a drop in year-on-year growth of 6.5%.

The Advertising Statistics Yearbook 2008 confirmed that digital marketing has now overtaken direct marketing as the third largest channel by market share. Digital expenditure represents 15.6% of advertising expenditure while direct marketing now accounts for only 11.2%.

The direct marketing industry was worth £2.17bn in 2007. Press advertising was still the biggest channel with expenditure of £7.71bn, and a 39% share of the market. This was followed by TV at £4.6bn and a 24% share.

The UK advertising industry grew by 4.2%in 2007 to a total of £19.4bn.

We have a wealth of experience in e-marketing and offer a complete e-marketing service from website design to HTML e-mail campaigns. Talk to one of Diligences experienced professionals today on 01424 447858 or visit www.diligencegroup.co.uk and let us get your business moving in the right direction.