Diligence Law

The Vikings were famous as explorers, warriors, merchants, and pirates, who raided and colonised areas of Europe from the late 8th to the early 11th century. These Norsemen used their famed longships to travel as far east as Constantinople and Russia, and as far west as Iceland, Greenland, and Newfoundland.

The Vikings lived by a set of laws known as Viking laws, which Diligence thinks is just as relevant in today’s business world as they were in Viking times with a few tweaks of course to bring them in line with the modern business environment.

Diligence Law

Be Brave and Aggressive

Be direct
Grab all opportunities
Use varying methods of attack
Be versatille and agile

Attack one target at a time
Don`t plan everything in detail
Use top quality weapons

Be Prepared

Keep weapons in good condition
Keep in shape
Find good battle comrades
Agree on important points
Choose one chief

Be A Good Merchant

Find out what the market needs
Don`t promise what you can`t keep
Don`t demand over payment
Arrange things so that you can return

Keep The Camp In Order

Keep things tidy and organised
Arrange enjoyable activities which strengthen the group
Make sure everybody does useful work
Consult all members of the group for advice

Diligence in Kent move

East Sussex based marketing agency Diligence Media and Marketing is expanding its operations by announcing the opening of a satellite office in Maidstone, Kent.

The new office represents a remarkable success for Diligence which was established in November 2007, as a result of a merger between two long established companies – Nice Work and Pixel Puppet.

Since its launch Diligence has built a formidable reputation and boasts an impressive client list which includes Legal & General, Kent Air Ambulance, Sea Space, KPMG and Orbital Marketing to name but a few.

“Our new Maidstone office represents an important part of our continued expansion plans” said Martin Burke, Marketing Director.

“Although our roots lie firmly in East Sussex, we now have a large number of Kent based clients and the new office will allow us to better service them."

For more information on Diligence visit www.diligencegroup.co.uk.
Alternatively call us on 01424 447858 or
e-mail martin@diligencegroup.co.uk

Pixel Puppet Launch

Diligence Media and Marketing launch a new service designed to help small businesses and start up companies gain a foothold on the internet. The new service also sees the reappearance of the Pixel Puppet brand.

Speaking about the launch Marketing Director of Diligence Martin Burke said: “We have worked with many start up businesses and small businesses over the years and understand that budget is important. That’s why we have developed a range of cost effective websites which are perfect for those looking to get online for the first time".

"In time these companies can look to expand their online presence and incorporate more sophisticated features like an online shop”.

"The launch of the new service is designed to complement the existing range of Diligence design services, including website design, traditional advertising and brochure design".

The Pixel Puppet range includes a choice of three web design packages, with price starting at just £149.99 + VAT or £14.99 month for 12 months.

For more information, please visit www.pixelpuppet.co.uk.

Alternatively, call 01424 447858 or e-mail martin@diligencegroup.co.uk for more details.

Online marketing soars

The online marketing industry grew by almost 40% in 2007 according to new figures from the Advertising Association. With companies increasingly releasing the benefits of cost affective e-marketing.

With any winner there’s always a loser and in this case its direct marketing. The industry saw a drop in year-on-year growth of 6.5%.

The Advertising Statistics Yearbook 2008 confirmed that digital marketing has now overtaken direct marketing as the third largest channel by market share. Digital expenditure represents 15.6% of advertising expenditure while direct marketing now accounts for only 11.2%.

The direct marketing industry was worth £2.17bn in 2007. Press advertising was still the biggest channel with expenditure of £7.71bn, and a 39% share of the market. This was followed by TV at £4.6bn and a 24% share.

The UK advertising industry grew by 4.2%in 2007 to a total of £19.4bn.

We have a wealth of experience in e-marketing and offer a complete e-marketing service from website design to HTML e-mail campaigns. Talk to one of Diligences experienced professionals today on 01424 447858 or visit www.diligencegroup.co.uk and let us get your business moving in the right direction.

Where will you take your customers in 2008?

Looking for somewhere suitable to take your staff, your colleagues or your customers?

One of our favourite events is Glorious Goodwood - one of the highlights of the social summer scene. Indeed, King Edward VII once described Glorious Goodwood as ‘a garden party with racing tacked on’.

The meeting not only offers the very best in top-class racing - ‘Glorious Goodwood’ is a real English summer institution, where racing, socialising and fashion go hand in hand.

Goodwood is reckoned to be one of the world’s most beautiful racecourses. Set high on the South Downs with the most beautiful of views, it really is the perfect place to enjoy summer’s day. The Thursday of the Goodwood Festival is traditionally ‘Ladies’ Day’ and the feature race of the day, the Goodwood Cup, is Goodwood’s oldest race.

Our sister company, Nice Work, has been organising trips to Goodwood for some years now and are now taking reservations for a Glorious Goodwood VIP Package.

For more information, contact martin@diligencegroup.co.uk

Pedal power for Sierra Leone

Half-a-dozen brave souls returned to Hastings on Monday afternoon after cycling to Boulogne and back to raise funds for the Hastings Sierra Leone Friendship Link.

The group were welcomed back from their 200 kilometre plus trek by a band of supporters and sponsors including Councillor Jeremy Birch.

The six cyclists - Roger Mitchell, Steve Frost, Bill Evans, Mike Cooper, Einar Einarsson and Jansen van Rensburg - were waved off on their challenge on Saturday morning from Hastings Pier by the Mayor Councillor Maureen Charlesworth and members of the Hastings-Sierra Leone Friendship Link. From there the group made their way to Dover and across the channel for a 2 night stay in Calais. Sunday saw them cycling to the port of Boulogne and back – a journey of around 50 miles – in blazing sunshine.

The Pedal for Sierra Leone was arranged by Diligence sister company Nice Work. Money raised from the event will help funding for the Community Resource Building in Hastings Village in Sierra Leone.

More new business wins for Diligence

Diligence Media and Marketing has confirmed its growing status as one of the fastest growing design and communications companies in East Sussex with more new business wins.

Since its launch in November 2007, Diligence has been appointed to oversee major design projects for companies covering a wide range of industry sectors.

JAG Press and Publicity, a PR and press consultancy based in Horsham appointed Diligence to construct its new website. The new site went live last month and is seeking to boost the profile of this long-established company in the highly competitive press and PR marketplace.

International web directory Seascape International has also appointed Diligence to construct a major new web-based shipping directory, whilst Battle restaurant Nobles selected the company to help reinforce its presence in the local community with a revised website and marketing support.

Caseco was established to provide high quality products to the optical market throughout the United Kingdom and Ireland. A refreshed web presence plus the launch of a new online shopping facility is being created by Diligence for launch in April.

In addition to other new business wins from companies such as Legal & General, Rootgrow and Aeromet International, the company's Event Division has been appointed to provide conference entertainment for three trade union conferences – Prospect in Torquay and PCS in Brighton – both in May and the Bakers and Food Workers Union in Bridlington in June.

To find out how Diligence can help your business grow, contact our Client Services Director Gareth Jones on 01424 447858.