The online marketing industry grew by almost 40% in 2007 according to new figures from the Advertising Association. With companies increasingly releasing the benefits of cost affective e-marketing.
With any winner there’s always a loser and in this case its direct marketing. The industry saw a drop in year-on-year growth of 6.5%.
The Advertising Statistics Yearbook 2008 confirmed that digital marketing has now overtaken direct marketing as the third largest channel by market share. Digital expenditure represents 15.6% of advertising expenditure while direct marketing now accounts for only 11.2%.
The direct marketing industry was worth £2.17bn in 2007. Press advertising was still the biggest channel with expenditure of £7.71bn, and a 39% share of the market. This was followed by TV at £4.6bn and a 24% share.
The UK advertising industry grew by 4.2%in 2007 to a total of £19.4bn.
We have a wealth of experience in e-marketing and offer a complete e-marketing service from website design to HTML e-mail campaigns. Talk to one of Diligences experienced professionals today on 01424 447858 or visit www.diligencegroup.co.uk and let us get your business moving in the right direction.
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