Local businesses celebrate the launch of an exciting new website - NextHoliday.co.uk!
BP Travel Marketing is celebrating the launch of Next Holiday, BP's latest online product dedicated to helping consumers find their Next Holiday which has its First Edition live this morning. Next Holiday joins BP's other consumer focused websites TravelOwl.co.uk and Brochurebank.co.uk.
Next Holiday was created by BP's online services manager Phil Taylor working closely with Sussex-based communications company Diligence Media and Marketing, whose design skills were put to the test to create such a simple but effective communication platform. The result is a unique mix of user-generated content (from TravelOwl.co.uk BP's online travel community) and classified advertising from Tour Operators and Travel Agents. Excitingly, Next Holiday takes a number of online and offline forms. Next Holiday (.co.uk) is the main website where visitors link to TravelOwl, Brochurebank and Advertisers' websites. In addition, registered users receive an html email introducing the features of each month's edition plus there is also a printed version which accompanies all brochures dispatched from Brochurebank making this a unique opportunity to target consumers through a variety of media.
The current Next Holiday database is 50,000 consumers who are actively looking to book their Next Holiday and substantial growth is being targeted with numbers estimated to triple over the course of the year.
Phil Taylor, BP's product manager, Online Services, commented: "This is a hugely exciting product, combining traveller's experiences from TravelOwl with some excellent holiday offers to tempt people into booking their Next Holiday." He added: "This month we've got first time cruisers, amazing photos from Churchill in Canada of the polar bears, ski reviews from Panorama in British Columbia and video from the Maldives. It's so exciting to be able to share people's experiences in such a unique way."
James Marchant, Creative Director at Diligence Media and Marketing said: “The growth in the use of technology and emarketing offers an excellent opportunity for BP Travel Marketing, which has a strong reputation for developing high quality travel marketing products, to build its brand and expand its market.”
He added: “BP Travel Marketing is an important account for Diligence. Alongside our recent work for some of the region’s leading companies, it is a step forward in our strategy to increase our presence in the south east business community.”
Ends
Note to Editors (1):
Diligence Media and Marketing is a traditional marketing, design and communications agency with two offices in Hastings and Rye. Amongst the services we offer are:
- Traditional branding, design and print
- Website design and build
- Internet marketing and net optimisation, including a low-cost Blogging service
- eMail, database and direct mail marketing
- Marketing services and support
- Event management
Contact details:
James Marchant
Diligence Media and Marketing
20 Wellington Square,
Hastings,
East Sussex,
TN34 1PB
Tel: 01424 447858
James@diligencegroup.co.uk
BP Travel Marketing is celebrating the launch of Next Holiday, BP's latest online product dedicated to helping consumers find their Next Holiday which has its First Edition live this morning. Next Holiday joins BP's other consumer focused websites TravelOwl.co.uk and Brochurebank.co.uk.
Next Holiday was created by BP's online services manager Phil Taylor working closely with Sussex-based communications company Diligence Media and Marketing, whose design skills were put to the test to create such a simple but effective communication platform. The result is a unique mix of user-generated content (from TravelOwl.co.uk BP's online travel community) and classified advertising from Tour Operators and Travel Agents. Excitingly, Next Holiday takes a number of online and offline forms. Next Holiday (.co.uk) is the main website where visitors link to TravelOwl, Brochurebank and Advertisers' websites. In addition, registered users receive an html email introducing the features of each month's edition plus there is also a printed version which accompanies all brochures dispatched from Brochurebank making this a unique opportunity to target consumers through a variety of media.
The current Next Holiday database is 50,000 consumers who are actively looking to book their Next Holiday and substantial growth is being targeted with numbers estimated to triple over the course of the year.
Phil Taylor, BP's product manager, Online Services, commented: "This is a hugely exciting product, combining traveller's experiences from TravelOwl with some excellent holiday offers to tempt people into booking their Next Holiday." He added: "This month we've got first time cruisers, amazing photos from Churchill in Canada of the polar bears, ski reviews from Panorama in British Columbia and video from the Maldives. It's so exciting to be able to share people's experiences in such a unique way."
James Marchant, Creative Director at Diligence Media and Marketing said: “The growth in the use of technology and emarketing offers an excellent opportunity for BP Travel Marketing, which has a strong reputation for developing high quality travel marketing products, to build its brand and expand its market.”
He added: “BP Travel Marketing is an important account for Diligence. Alongside our recent work for some of the region’s leading companies, it is a step forward in our strategy to increase our presence in the south east business community.”
Ends
Note to Editors (1):
Diligence Media and Marketing is a traditional marketing, design and communications agency with two offices in Hastings and Rye. Amongst the services we offer are:
- Traditional branding, design and print
- Website design and build
- Internet marketing and net optimisation, including a low-cost Blogging service
- eMail, database and direct mail marketing
- Marketing services and support
- Event management
Contact details:
James Marchant
Diligence Media and Marketing
20 Wellington Square,
Hastings,
East Sussex,
TN34 1PB
Tel: 01424 447858
James@diligencegroup.co.uk
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