Pixel Puppet and Nice Work have been appointed to help launch a brand new two seater sports car to the UK market. Heathfield-based Dream Machines, an existing client of Pixel Puppet, have secured exclusive rights to import the San Storm into Europe and the Pixel/Nice Work team are now hard at work developing branding proposals and a comprehensive marketing plan to launch the Storm onto the UK market.
The San Storm is expected to make a huge impact in the highly competitive sports-car market - its green credentials means the Storm is a genuine sporty alternative to the traditional ‘green’ car with a number of exciting attributes highly relevant to today’s consumer including:
• Low emissions - the car qualifies for the low £30 road tax
• Low emissions - the two-seater is a true 'green' car
• Quality engine manufacturer – the car carries a Renault engine, meaning reliability and easy access to spares
• Economical - up to 70 mpg means the Storm is economical to run
• Stylish - a real head turner!
• Low insurance costs
• Competitively priced - the Storm is expected to retail at under £10,000
Creative Director James Marchant says: "This is a great account win for the new team and justifies our decision to combine Pixel Puppet's creative resources with the marketing expertise provided by Nice Work"
Martin Burke from Nice Work was delighted with the new business win: "Our appointment to manage the launch of the Storm reflects the depth of our experience, the quality of our ideas as well as our ability to respond quickly to a client's needs. We were able to offer Dream Machines a combined strategic and creative resource with a real understanding of the brand's - and the client's - needs.”
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