The humble mushroom is providing another boost to the Nice Work/Pixel Puppet alliance. East Sussex-based Orchidwood Mushrooms is Britain’s only specialist processor of frozen mushrooms to the food manufacturing industry.
In addition to providing mushrooms for the food industry, the company also markets a range of wild mushrooms via a dedicated e-commerce website designed, branded and developed by Pixel Puppet.
Now, with continued growth and interest in the wild mushroom market, particularly amongst Britain's home chefs, Pixel Puppet and Nice Work have been appointed to improve brand awareness and increase revenues.
The company was considering a sponsored advertising campaign, using search engines but Martin Burke from Nice Work says: "Before embarking on a PPC (Pay per click) campaign, we need to make sure Wild about Mushrooms enjoys higher brand awareness. We will be undertaking an intensive profile-raising campaign using traditional PR and events, but also incorporating a new Power Site (Blog) and HTML email campaigns"
Ends
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment