Pixel database project gets the thumbs up!

If you're a membership organisation and looking for an online secure database to look after your members - then why not talk to Pixel Puppet?

For instance, do you need a database that:

Can take membership and registration payments online?

Automatically notifies you when payments have been made or need to be made?

Can be accessed and amended by the user online?

Can be used easily by non technical staff?

Can send out mailings to any geographical or professional group?

These were just some of the key requirements for a new database that has been built for BAPEN - the British Association for Parenteral and Enteral Nutrition. As well as providing a central facility, the new database also needs to serve the needs of eight regional organisation within the Association.

Pixel Puppet has been appointed to the project after several consultation meetings with the client in London. James Marchant, Pixel Puppet Creative Director said: "Building this database is a real challenge. There are members that are associated with more than one regional group, so particular attention will be made to stop the duplication of marketing communications - which is a real concern to BAPEN.

We have already started work on the project with a view to completion in time for BAPEN's Annual Conference in November"

Tools by Post

Pixel Puppet have announced yet another new business gain.

www.toolsbypost.com is a Hastings-based company selling quality tools, outdoor products and hardware. In addition to a thriving online business, the company has a retail business in the town which has been established for over 45 years.

Pixel Puppet was appointed by www.toolsbypost.com to maintain their large e-commerce store. But, with a move of the parent company to a larger out of town facility imminent, Pixel Puppet has also been asked to help in additional media and brand-building work.

Gareth Jones from Pixel Puppet says: "This is an exciting project for us because it once again demonstrates the range of services we are now able to offer our clients. Website build and maintenance has traditionally been core business for us - but our alliance with Nice Work enables us to offer the media, brand building and event management expertise required by our client"

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Wild about Mushrooms!

The humble mushroom is providing another boost to the Nice Work/Pixel Puppet alliance. East Sussex-based Orchidwood Mushrooms is Britain’s only specialist processor of frozen mushrooms to the food manufacturing industry.

In addition to providing mushrooms for the food industry, the company also markets a range of wild mushrooms via a dedicated e-commerce website designed, branded and developed by Pixel Puppet.

Now, with continued growth and interest in the wild mushroom market, particularly amongst Britain's home chefs, Pixel Puppet and Nice Work have been appointed to improve brand awareness and increase revenues.

The company was considering a sponsored advertising campaign, using search engines but Martin Burke from Nice Work says: "Before embarking on a PPC (Pay per click) campaign, we need to make sure Wild about Mushrooms enjoys higher brand awareness. We will be undertaking an intensive profile-raising campaign using traditional PR and events, but also incorporating a new Power Site (Blog) and HTML email campaigns"

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Storm rising in East Sussex

Pixel Puppet and Nice Work have been appointed to help launch a brand new two seater sports car to the UK market. Heathfield-based Dream Machines, an existing client of Pixel Puppet, have secured exclusive rights to import the San Storm into Europe and the Pixel/Nice Work team are now hard at work developing branding proposals and a comprehensive marketing plan to launch the Storm onto the UK market.

The San Storm is expected to make a huge impact in the highly competitive sports-car market - its green credentials means the Storm is a genuine sporty alternative to the traditional ‘green’ car with a number of exciting attributes highly relevant to today’s consumer including:

• Low emissions - the car qualifies for the low £30 road tax
• Low emissions - the two-seater is a true 'green' car
• Quality engine manufacturer – the car carries a Renault engine, meaning reliability and easy access to spares
• Economical - up to 70 mpg means the Storm is economical to run
• Stylish - a real head turner!
• Low insurance costs
• Competitively priced - the Storm is expected to retail at under £10,000

Creative Director James Marchant says: "This is a great account win for the new team and justifies our decision to combine Pixel Puppet's creative resources with the marketing expertise provided by Nice Work"

Martin Burke from Nice Work was delighted with the new business win: "Our appointment to manage the launch of the Storm reflects the depth of our experience, the quality of our ideas as well as our ability to respond quickly to a client's needs. We were able to offer Dream Machines a combined strategic and creative resource with a real understanding of the brand's - and the client's - needs.”

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