Diligence Law

The Vikings were famous as explorers, warriors, merchants, and pirates, who raided and colonised areas of Europe from the late 8th to the early 11th century. These Norsemen used their famed longships to travel as far east as Constantinople and Russia, and as far west as Iceland, Greenland, and Newfoundland.

The Vikings lived by a set of laws known as Viking laws, which Diligence thinks is just as relevant in today’s business world as they were in Viking times with a few tweaks of course to bring them in line with the modern business environment.

Diligence Law

Be Brave and Aggressive

Be direct
Grab all opportunities
Use varying methods of attack
Be versatille and agile

Attack one target at a time
Don`t plan everything in detail
Use top quality weapons

Be Prepared

Keep weapons in good condition
Keep in shape
Find good battle comrades
Agree on important points
Choose one chief

Be A Good Merchant

Find out what the market needs
Don`t promise what you can`t keep
Don`t demand over payment
Arrange things so that you can return

Keep The Camp In Order

Keep things tidy and organised
Arrange enjoyable activities which strengthen the group
Make sure everybody does useful work
Consult all members of the group for advice

Diligence in Kent move

East Sussex based marketing agency Diligence Media and Marketing is expanding its operations by announcing the opening of a satellite office in Maidstone, Kent.

The new office represents a remarkable success for Diligence which was established in November 2007, as a result of a merger between two long established companies – Nice Work and Pixel Puppet.

Since its launch Diligence has built a formidable reputation and boasts an impressive client list which includes Legal & General, Kent Air Ambulance, Sea Space, KPMG and Orbital Marketing to name but a few.

“Our new Maidstone office represents an important part of our continued expansion plans” said Martin Burke, Marketing Director.

“Although our roots lie firmly in East Sussex, we now have a large number of Kent based clients and the new office will allow us to better service them."

For more information on Diligence visit www.diligencegroup.co.uk.
Alternatively call us on 01424 447858 or
e-mail martin@diligencegroup.co.uk

Online marketing soars

The online marketing industry grew by almost 40% in 2007 according to new figures from the Advertising Association. With companies increasingly releasing the benefits of cost affective e-marketing.

With any winner there’s always a loser and in this case its direct marketing. The industry saw a drop in year-on-year growth of 6.5%.

The Advertising Statistics Yearbook 2008 confirmed that digital marketing has now overtaken direct marketing as the third largest channel by market share. Digital expenditure represents 15.6% of advertising expenditure while direct marketing now accounts for only 11.2%.

The direct marketing industry was worth £2.17bn in 2007. Press advertising was still the biggest channel with expenditure of £7.71bn, and a 39% share of the market. This was followed by TV at £4.6bn and a 24% share.

The UK advertising industry grew by 4.2%in 2007 to a total of £19.4bn.

We have a wealth of experience in e-marketing and offer a complete e-marketing service from website design to HTML e-mail campaigns. Talk to one of Diligences experienced professionals today on 01424 447858 or visit www.diligencegroup.co.uk and let us get your business moving in the right direction.

New design agency launched!

Diligence is here!

Hastings-based design studio, Pixel Puppet, and Rye marketing consultancy Nice Work have formally merged to form a new marketing, communications and design agency.

The new company, Diligence Media and Marketing commenced trading on November 1st 2007.

The decision to bring the two companies together follows a successful 12 month collaboration period between the two founding partnerships. Martin Burke, Marketing Director of Diligence, says: "The new company has been formed to help both companies meet the growing needs of their clients. As a result, Diligence can now offer a true one-stop marketing shop with website and traditional design, media and PR, copywriting, marketing services and event management all now available under one roof.

“Our core values are to provide a quality service to our clients and provide value for money. We believe that working better rather than working differently will make us stand out from the crowd – which is why we're as comfortable working with business start-ups as we are with large international companies.

Client Services Director, Gareth Jones says: “Diligence is a results-driven business and with its roots stretching back almost twenty years, we have the experience to address the most pressing website, advertising, design and marketing needs.

“Although we’ve only been working as a team for 12 months, we’re proud of our growing reputation for great service, the quality of our creative work and our competitive prices”
Both the Nice Work and Pixel Puppet brands will be retained. Nice Work will continue to provide event management services, primarily in the entertainment and road running sectors. The Pixel Puppet brand will also be retained for future web-based projects.

Diligence will be based at two East Sussex offices – in Hastings and in Peasmarsh near Rye.
Ends

Note to Editors:

Diligence Media and Marketing is a traditional marketing, design and communivations agency. Amongst the services we offer are:

· Traditional branding, design and print
· Website design and build
· Internet marketing and net optimisation, including a low-cost Blogging service
· eMail, database and direct mail marketing
· Marketing services and support
· Event management

Directors
Creative Director James Marchant
Client Services Director Gareth Jones
Marketing Director Martin Burke
Company Secretary Cathy Burke

Contact details:

Telephone: 0844 544 7278

Diligence in Hastings
18 Wellington Square,
Hastings,
East Sussex,
TN34 1PB
Direct Line: 01424 461827

Diligence in Rye
Unit 4,
Malthouse Business Park,
Peasmarsh,
TN31 6ST
Direct Line: 01797 230730

Click here to visit the Diligence website.

More new business wins!

The newly formed marketing, communications and design company Diligence has secured more new business to boost it's November debut.

RIB, a financial services company based in Wath-on-Dearne, South Yorkshire has appointed Diligence to construct its new website. The new site will go live in early November and is expected to boost the profile of the long-established company in the highly competitive Yorkshire insurance marketplace.

Ashford company Country Homes France (CHF) has appointed Diligence Group to provide marketing and sales assistance for its internet-based overseas property estate agency business. Initial work for CHF has focused on helping construct a new website as well as developing a HTML email marketing programme.

Calisto is a consultancy providing leading blue-chip companies with change management, Lean Manufacturing and other strategic assistance. Diligence is constructing a website for the consultancy and has also helped develop a new logo and corporate design.

In addition to other new business wins such as local Hastings restaurant Intimo (website), the company have also been appointed to organise the Pedal for Sierra Leone, a sponsored cycle ride to France for the Hastings/Sierra Leone twinning charity plus the Lydd Half Marathon which makes a welcome return to the local running calendar in March 2008.

Diligence set for November debut

Hastings-based design studio Pixel Puppet and Marketing/Events company Nice Work have concluded a 12 month co-operation agreement by announcing a formal merger of their marketing and design activities.

A newly formed company - Diligence Group Ltd - will commence operations on November 1st 2007 and will incoporate the two companies existing marketing and design business.

Diligence Media and Marketing begins life with an established portfolio of clients including Legal & General, Orbital Marketing, Kent Air Ambulance and Sea Space, the regeneration agency for Hastings and Bexhill. As well as providing marketing assistance to a range of large clients, the company also has a sharp focus on providing cost-effective marketing help to local and regional companies within their East Sussex/West Kent catchment area. Already Diligence is working with companies such as Wild About Mushrooms (Beckley), Dream Machines Lotus (Heathfield), Thorcraft and Tools by Post (Hastings) and Country Homes France (Ashford).

Marketing Director Martin Burke says "The launch of Diligence is an exciting development for both Nice Work and Pixel Puppet. We are now in a position to provide a comprehensive marketing support service including strategic advice, marketing planning, traditional design, print and copywriting plus, of course, website build and design. More to the point we believe that this range of services places Diligence in a unique position in one of our core markets of Hastings, where the choice for businesses seeking a quality advertising and marketing resource is very limited indeed."

Nice Work events will continue to trade under the Nice Work banner whilst the Pixel Puppet brand will also be retained for future web-based business opportunities.