Diligence Law

The Vikings were famous as explorers, warriors, merchants, and pirates, who raided and colonised areas of Europe from the late 8th to the early 11th century. These Norsemen used their famed longships to travel as far east as Constantinople and Russia, and as far west as Iceland, Greenland, and Newfoundland.

The Vikings lived by a set of laws known as Viking laws, which Diligence thinks is just as relevant in today’s business world as they were in Viking times with a few tweaks of course to bring them in line with the modern business environment.

Diligence Law

Be Brave and Aggressive

Be direct
Grab all opportunities
Use varying methods of attack
Be versatille and agile

Attack one target at a time
Don`t plan everything in detail
Use top quality weapons

Be Prepared

Keep weapons in good condition
Keep in shape
Find good battle comrades
Agree on important points
Choose one chief

Be A Good Merchant

Find out what the market needs
Don`t promise what you can`t keep
Don`t demand over payment
Arrange things so that you can return

Keep The Camp In Order

Keep things tidy and organised
Arrange enjoyable activities which strengthen the group
Make sure everybody does useful work
Consult all members of the group for advice

Pixel Puppet Launch

Diligence Media and Marketing launch a new service designed to help small businesses and start up companies gain a foothold on the internet. The new service also sees the reappearance of the Pixel Puppet brand.

Speaking about the launch Marketing Director of Diligence Martin Burke said: “We have worked with many start up businesses and small businesses over the years and understand that budget is important. That’s why we have developed a range of cost effective websites which are perfect for those looking to get online for the first time".

"In time these companies can look to expand their online presence and incorporate more sophisticated features like an online shop”.

"The launch of the new service is designed to complement the existing range of Diligence design services, including website design, traditional advertising and brochure design".

The Pixel Puppet range includes a choice of three web design packages, with price starting at just £149.99 + VAT or £14.99 month for 12 months.

For more information, please visit www.pixelpuppet.co.uk.

Alternatively, call 01424 447858 or e-mail martin@diligencegroup.co.uk for more details.

Online marketing soars

The online marketing industry grew by almost 40% in 2007 according to new figures from the Advertising Association. With companies increasingly releasing the benefits of cost affective e-marketing.

With any winner there’s always a loser and in this case its direct marketing. The industry saw a drop in year-on-year growth of 6.5%.

The Advertising Statistics Yearbook 2008 confirmed that digital marketing has now overtaken direct marketing as the third largest channel by market share. Digital expenditure represents 15.6% of advertising expenditure while direct marketing now accounts for only 11.2%.

The direct marketing industry was worth £2.17bn in 2007. Press advertising was still the biggest channel with expenditure of £7.71bn, and a 39% share of the market. This was followed by TV at £4.6bn and a 24% share.

The UK advertising industry grew by 4.2%in 2007 to a total of £19.4bn.

We have a wealth of experience in e-marketing and offer a complete e-marketing service from website design to HTML e-mail campaigns. Talk to one of Diligences experienced professionals today on 01424 447858 or visit www.diligencegroup.co.uk and let us get your business moving in the right direction.

Wild about Mushrooms!

The humble mushroom is providing another boost to the Nice Work/Pixel Puppet alliance. East Sussex-based Orchidwood Mushrooms is Britain’s only specialist processor of frozen mushrooms to the food manufacturing industry.

In addition to providing mushrooms for the food industry, the company also markets a range of wild mushrooms via a dedicated e-commerce website designed, branded and developed by Pixel Puppet.

Now, with continued growth and interest in the wild mushroom market, particularly amongst Britain's home chefs, Pixel Puppet and Nice Work have been appointed to improve brand awareness and increase revenues.

The company was considering a sponsored advertising campaign, using search engines but Martin Burke from Nice Work says: "Before embarking on a PPC (Pay per click) campaign, we need to make sure Wild about Mushrooms enjoys higher brand awareness. We will be undertaking an intensive profile-raising campaign using traditional PR and events, but also incorporating a new Power Site (Blog) and HTML email campaigns"

Ends