Diligence Law

The Vikings were famous as explorers, warriors, merchants, and pirates, who raided and colonised areas of Europe from the late 8th to the early 11th century. These Norsemen used their famed longships to travel as far east as Constantinople and Russia, and as far west as Iceland, Greenland, and Newfoundland.

The Vikings lived by a set of laws known as Viking laws, which Diligence thinks is just as relevant in today’s business world as they were in Viking times with a few tweaks of course to bring them in line with the modern business environment.

Diligence Law

Be Brave and Aggressive

Be direct
Grab all opportunities
Use varying methods of attack
Be versatille and agile

Attack one target at a time
Don`t plan everything in detail
Use top quality weapons

Be Prepared

Keep weapons in good condition
Keep in shape
Find good battle comrades
Agree on important points
Choose one chief

Be A Good Merchant

Find out what the market needs
Don`t promise what you can`t keep
Don`t demand over payment
Arrange things so that you can return

Keep The Camp In Order

Keep things tidy and organised
Arrange enjoyable activities which strengthen the group
Make sure everybody does useful work
Consult all members of the group for advice

Diligence in Kent move

East Sussex based marketing agency Diligence Media and Marketing is expanding its operations by announcing the opening of a satellite office in Maidstone, Kent.

The new office represents a remarkable success for Diligence which was established in November 2007, as a result of a merger between two long established companies – Nice Work and Pixel Puppet.

Since its launch Diligence has built a formidable reputation and boasts an impressive client list which includes Legal & General, Kent Air Ambulance, Sea Space, KPMG and Orbital Marketing to name but a few.

“Our new Maidstone office represents an important part of our continued expansion plans” said Martin Burke, Marketing Director.

“Although our roots lie firmly in East Sussex, we now have a large number of Kent based clients and the new office will allow us to better service them."

For more information on Diligence visit www.diligencegroup.co.uk.
Alternatively call us on 01424 447858 or
e-mail martin@diligencegroup.co.uk

Storm rising in East Sussex

Pixel Puppet and Nice Work have been appointed to help launch a brand new two seater sports car to the UK market. Heathfield-based Dream Machines, an existing client of Pixel Puppet, have secured exclusive rights to import the San Storm into Europe and the Pixel/Nice Work team are now hard at work developing branding proposals and a comprehensive marketing plan to launch the Storm onto the UK market.

The San Storm is expected to make a huge impact in the highly competitive sports-car market - its green credentials means the Storm is a genuine sporty alternative to the traditional ‘green’ car with a number of exciting attributes highly relevant to today’s consumer including:

• Low emissions - the car qualifies for the low £30 road tax
• Low emissions - the two-seater is a true 'green' car
• Quality engine manufacturer – the car carries a Renault engine, meaning reliability and easy access to spares
• Economical - up to 70 mpg means the Storm is economical to run
• Stylish - a real head turner!
• Low insurance costs
• Competitively priced - the Storm is expected to retail at under £10,000

Creative Director James Marchant says: "This is a great account win for the new team and justifies our decision to combine Pixel Puppet's creative resources with the marketing expertise provided by Nice Work"

Martin Burke from Nice Work was delighted with the new business win: "Our appointment to manage the launch of the Storm reflects the depth of our experience, the quality of our ideas as well as our ability to respond quickly to a client's needs. We were able to offer Dream Machines a combined strategic and creative resource with a real understanding of the brand's - and the client's - needs.”

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